shobhit lodha

The average website converts only about 2.35% of its visitors in 2026, meaning roughly 97 out of every 100 people who land on a typical small business site leave without calling, booking, or reaching out. Research also consistently shows that around 75% of consumers judge a company’s credibility based on its website design alone. In other words, your website isn’t just a formality; it’s actively deciding whether a Roseville customer trusts you enough to pick up the phone. After years of redesigning websites for Roseville-area businesses, we see the same handful of mistakes come up again and again — here are the seven most common, backed by current research, and exactly how to fix each one.